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“Adaptive Reuse Marketing Strategy at The Felt Factory. ”
In Northeast Philadelphia lies a 45,000 square foot former factory transformed in the perfect industrial-chic venue for weddings, special events, and corporate events. Carved from the walls and halls of the old Philadelphia Felt Mill, this 30-year-old Philadelphia event venue, formerly named Romano’s Catering, found itself in need of a rebrand to reach its full potential. Enter Hurray Brands. We encouraged the venue to embrace its industrial roots and rebrand it to what is no